Who we are
Point North is a branding studio obsessed with Japanese culture and entertainment. I love designing brand experiences fuelled by big feelings, leaving fans and customers wanting more, more, more!
FOUNDER & CREATIVE DIRECTOR
Michelle Lyons
ミシェル ライオンズ

Pop culture embodies much of what I love. Emotionally charged anime, atmospheric music, the intricate embellishments of performance fashion. The little details bring me a lot of joy, and together they create a wondrous experience. I have a deep appreciation for quality craftsmanship, personal rituals, and uninhibited self expression, and this drives my interest in Japan and the entertainment industry.
I believe giving fans and customers the experiences they crave is the ticket to being the brand everyone loves. After all, happy fans make happy brands.