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Who we are

Point North is a branding studio obsessed with Japanese culture and entertainment. I love designing brand experiences fuelled by big feelings, leaving fans and customers wanting more, more, more!


Michelle Lyons
ミシェル ライオンズ

Pop culture embodies much of what I love. Emotionally charged anime, atmospheric music, the intricate embellishments of performance fashion. The little details bring me a lot of joy, and together they create a wondrous experience. I have a deep appreciation for quality craftsmanship, personal rituals, and uninhibited self expression, and this drives my interest in Japan and the entertainment industry.

believe giving fans and customers the experiences they crave is the ticket to being the brand everyone loves. After all, happy fans make happy brands.

I wanna be adored!

I hear you, let's make it happen.

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